Privacy Policy



This Privacy Policy describes how AETHR WORLD its affiliates and operators that we manage (collectively, “AW,” “we,” “our,” or “us”) collect, use, process, disclose, transfer, share, store and protect your personal information. This Policy applies to visitors and users (individually, “you”) of EG Site or Services or when you otherwise interact with us. Please note that this Privacy Policy constitutes a part of Terms of Use (the “Terms”).


Information You Provided to Us

We collect information you provide when you register for an account, complete a transaction, link an external account to the Services, fill out a form, or when you communicate with us. We collect the following categories of personal information directly from you:

Personal details (such as your name);

Contact information (such as email address or other contact information);

Account information (such as service-related details, transaction history, and similar information, method payment – e.g., electronic wallet (MetaMask, etc.));

Financial information (such as assets information, information related to AW financial offerings (if any)).

Transaction information - we collect information in connection with each transaction you engage in via the Services (such as account balances, trade history – e.g., transaction initiation, price, amount, transaction time, withdrawal and authorization information, order activity, and distribution history)

Communication information (such as questions, conversations, complaints, or other information that you may submit to our support team and contacts through social media channels)

Promotion information (if you choose to participate in a contest, event, or similar campaign, we will collect any information you provide in relation to such activity, such as photos, images, captions, or other content, in accordance with the terms provided at that time).

Information Generated By Us

As you use our Services, we generate certain personal information about you, including through automatic data collection and by inferences based on the information we collect about you and your activity. We may automatically collect information about your interaction with the Services or communication you receive (such as email) using certain technologies, such as cookies, web beacons and other technologies (such as log-in information – the type of browser you use, access time, pages viewed, IP address, etc.; location information – mobile device location information in connection with your use of our Sites and Services, etc.).


You automatically give your information to us when you set up an account or otherwise directly communicate with us.

We may receive personal data about you from outside source, e.g., other individuals, from business or third parties acting at your direction, from our partners who work with us to provide our Services and assist us in security and fraud prevention and from other lawful sources.

Aggregated Data. We aggregate information collected directly from you, information generated about you by us, and information obtained from third parties (with your consent, where required) with personal information collected about other users in order to produce general statistics that cannot be linked to you or any other specific user.

Anonymized Information. We may process information that cannot be linked to you or any other specific user using any means available to us, either because it was anonymously or has been subsequently anonymized.

Information that has been aggregated and de-identified or anonymized is no longer considered “personal information” and may be subsequently used for any purpose.


We use your information to provide, maintain, deliver, and power our Services, to improve your experience, to process your transactions, to process your transaction, to communicate with you, for security and fraud detection and prevention, to market our Services, to research and to comply with law. We use your personal information for the following purposes (“Purposes”), to:

Provide, maintain, deliver, improve and power our Services. We collect personal data necessary to provide, maintain, deliver, improve and power our Services and functionality offered through our Services and fulfilling your requests, including system administration, system security, and adding new features or capabilities.

Improve your experience and protect the Services we offer. We use your information for research and analytics to better understand how you use our Services for purposes of offering or customizing new or improved product, website, applications and service that you, and other users might enjoy the most; tailor your experience with our Services according to your preferences or restrictions; and provide you more relevant advertising on and off our Services. In certain cases, the Service may include personalized features and recommendations to enhance your enjoyment, etc.

Process your transaction. We must collect data such as your name, purchase, payment information, etc. to process transactions, such as providing or obtaining payment for your Services.

Security and fraud prevention. To authenticate your account credentials and identify you as necessary to log you in to the Services and ensure the security of your account. To protect against, investigate, and detect fraudulent, unauthorized, and prevent fraudulent, unauthorized, or illegal transactions, other illegal activities, violations of our Terms, policies and other services conditions or restrictions and protect the rights and property of AW and other users.

Technical Support. We use data to diagnose problems, and to provide customer care and other support services.

Communicate with you. We communicate or reach out to you about your transactions or account, market our Services, provide other relevant information, or request information or feedback about your account or use of our Services, products, and/or functionality. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies, or send you technical notices, support and administrative messages. Because this information is important to your interaction with us, you may not opt out of receiving these important notices.

Marketing our Services. To facilitate contests, sweepstakes and promotion and process and deliver contest entries and rewards. We may allow others to provide, monitor, analyze trends, usages and activities in connection with our Services and serve advertisements on your behalf across the Internet and in mobile apps. Send you marketing communications, including communicating with you about service or products offered by us or our business partners and other marketing communications that we believe you would be interested in. Designing and delivering Services and the content you see, including advertisements, articles, videos, and marketing materials measuring their effectiveness.

Business Operations. We use data to develop aggregate analyses and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our businesses.

Comply with laws. To comply with our policies, procedures and legal obligations, including complying with law enforcement or government authority requests, addressing litigation-related issues, and exercising rights or obligations conferred by law – for example, to satisfy tax or reporting obligations, or to comply with a lawful government request. Notifying, responding or providing information to a responsible governmental entity in emergency circumstances. Enforcing our legal rights, protecting our network and property or defending against legal claims.

Generally. We also use data for general business purposes, including, among other things, to improve customer service, to help us improve the content and functionality of our Game, to better understand our users, to protect against wrongdoing, to enforce our Terms, and to generally manage our business.

We may also use personal data for other purposes with your consent. As otherwise consented to by you and as required or permitted by applicable law. If you give your consent to any further use of personal information, you can withdraw that consent at any time by contacting us using our customer support.

We use your personal data only when we have a valid legal basis to do so. Depending on the circumstance, we may rely on your consent or the fact that the processing is necessary to protect your vital interest or those of other persons, or to comply with law. We may also process your personal data where we believe it in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations.


We may disclose information we collect between and among our affiliates. We may also disclose any information we collect about current and former customers with non-affiliated third parties, as follows:

With service providers or our partners. We share your information with our partners, third-party vendors, consultants, payment and other service providers (e.g., cloud hosting services, off-site backups, and customer support) who perform the Services on functions on our behalf, such as process or storing data.

With our group companies in our corporate family. We share your information with our group companies within our corporate family, including but not limited to the purposes described above, to provide you with integrated products and services, and for our and their marketing purposes. In the event of a corporate transaction, we may disclose or transfer your information to a third party if we sell, transfer, divest, or disclose all or a portion of our business or assets to another company in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding.

With other business partners for marketing or research. We share information with other third-party business partners for their own marketing and research purposes, including sharing with online advertisements or advertising technology (“ad tech”) companies to provide you with targeted advertising and marketing communications, where permitted under law. We may share information with our affiliates and with non-AW companies to deliver or assess effectiveness of advertising and marketing campaigns.

With third parties to protect rights and property. We may disclose your information to third parties when we believe in good faith that disclosure is necessary to protect our rights, our property, the integrity of the Services, personal safety, or the interests of you or any other person, and to detect, prevent and/or otherwise address fraud, risk management, security or technical issues.

At your request. We also share your information as directed or requested by you, or subject to your consent.

There are also times when we provide information that identifies you personally to other companies and entities, such as government agencies, without your explicit consent, but where authorized or required by law. For example, in order to comply with court orders, subpoenas, lawful discovery requests and as otherwise authorized or required by law as well as parties to civil lawsuits.


We use cookies and other similar identifiers to understand and save your preferences for future visits, to advertise to you on other sites, and to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can choose to disable cookies, but if you do, your ability to use or access certain parts of the Services or of our Site may be affected. A banner asking you to accept our cookies policy will be displayed upon the first visit to our website (or the first visit after delete your cookies).

Our web pages may contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our websites, and to count users who have visited those websites. We may also include web beacons in our promotional email messages or newsletters, to determine whether and when you open and act on them.

In addition to placing web beacons on our own websites, we sometimes work with other companies to place our web beacons on their website or in their advertisements. This helps us to develop statistics on how often clicking on an advertisement on our website results in a purchase or other action on the advertiser’s website.

Our Service may contain web beacons or similar technologies from third-party analytics providers that help us compile aggregated statistics about the effectiveness of our promotional campaigns or other operations. These technologies enable the analytics providers to set or read their own cookies or other identifiers on your device, through which they can collect information about your online activities across applications, websites or other products.


By accessing or using our Services or otherwise providing information to us, you consent to the processing and transfer of information to other countries, where you may not have the same rights as you do under local law. Information about you as described will be transferred to, or accessed by, entities located around the world in this Privacy Policy. Some of these entities may be located in countries that do not provide an equivalent level of protection for personal information as your home country.

The storage location(s) are chosen in order to operate effectively, to improve performance, and to create redundancies in order to protect the data in the event of an outage or other problem. We take steps to ensure that the data we collect is processed according to the provisions of this Policy, and the requirements of applicable law wherever the data is located.

We comply with laws on the transfer of personal data between countries to help ensure your data is protected, wherever it may be. Where this is the case, we will take appropriate measures to protect information about you in accordance with this Privacy Policy.


We may retain your personal information as long as you continue to use the Services, have an account with us, or for as long as is necessary to fulfil the purposes outlined in this Policy. You can ask to close your account by contacting our Customer Support, and we will delete your personal information on request. We may however, retain personal information for an additional period as is permitted or required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.


Except to the extent limited by applicable law, we will update this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, and other factors by prominently posting notice of the update on our Services (such as by revising the date at the top of this Privacy Policy or by sending you an email notification or adding a statement on the homepage of our Site). Changes to our Privacy Policy will be effective when posted and the new effective date will be identified.


Where applicable, you may access and update your account profile information by logging into your account via our Services. Also, you may also have the right to have that personal information corrected or updated, erased, restricted, or delivered to you or a third party in a suitable electronic format (the right to data portability). You can manage your privacy about how we contact you and how we use or share your information. You also have choices about how certain third parties and advertisers use your information, including how we use and share your information for advertising, marketing and analytics.

If you wish to exercise the legal rights you may have under applicable law, please submit your request to Customer Support. So that we can better process your request, please provide the email you use to log into your AW account. If you do not have an AW account, please provide the email you used to make requests or to use our Services. Note that we may retain certain information as required by law or for our legitimate business purposes.

You have choices about your personal information, and in some circumstances, you may have the right to opt out or object to our uses of your personal information for Services provided by us. However, if you choose to do so, in many cases we will not be able to provide you with our Service or respond to requests you may have.

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