Vision & Mission


Pay-to-win or free-to-play are two common phrases that exist in the traditional game industry. Every year, gamers spend billions of dollars in in-game items and a considerable amount of time playing games, but they do not claim ownership of these assets. In the traditional game industry, in-game items belong to game publishers, who can repossess these assets anytime.

Blockchain, cryptocurrency, and NFT provide a solution for the game industry. Game publishers could produce a game, but players are actual proprietors of it. A concept of play-to-earn is similar to an idea of proof-of-work. The work here comes from playing games and engaging in the game ecosystem, creating values for both players and the product itself. Therefore, the players deserve rewards for their contributions. We find that blockchain will disrupt the game industry in such a way as it did to the financial sector.


The AETHR team’s mission is to build a system where players will be able to play, share, and trade without central control, enjoying secure NFT copyright ownership with the ability to earn ATH.

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